Lace Tank Top & Open Weave Cardigan: An Easy Way To Connect With Brands

Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.

As a blogger, especially when you are just starting out, getting noticed by brands for collaborations can be a challenge…

THE STORY

…Some bloggers are happy just simply blogging. They aren’t interested in collaborations with companies, they just want to do their thang. And that is absolutely fine. But for those of us who want to earn a little side cash or receive products to review, getting noticed can be difficult.

Over the years, one excellent way that I have found to connect with brands is through Fohr Card. In essence, Fohr Card is a huge directory/data base of fashion bloggers and influencers. It is absolutely free for influencers (bloggers) to sign up, and it opens up a whole world of useful tools for you to utilize and it provides you with visibility to brands.

After you have signed up, linked your social accounts and added any brand work you’ve already done, Fohr Card automatically produces a beautifully laid out landing page for your blog information; it’s what brands will see when checking you out. It’s like a beautiful resume for your blog that requires zero work for you. The landing page continuously updates both your stats and your photos, which it pulls from you Instagram account.

For me, the two best parts of Fohr Card are the media kit and the statistics. Oftentimes brands will ask you for your media kit so that they have a quick rundown of who you are and what you have to offer. Think of your media kit as the official resume for your blog. There are plenty of programs and templates out there to make your own and I have down that. But keeping it updated is a lot of work. That’s the beauty of the Fohr Card media kit; the updating is done for you automatically and you can download it to send to brands. Here is my Fohr Card media kit.

The statistics provide you with a wealth of information. For example, the demographics of each of your social media platforms with charts/graphs, average engagement rates, growth rates, as well as an accurate and up to date follower count are included. Fohr Card also assesses your Instagram following for authenticity, which is super important to brands in light of the current disturbing trend of Instagram users buying fake followers to boost their numbers. Fake followers are nothing but a form of lying to brands, so Fohr Card gives brands (and you) a way to see if your followers are authentic.

One important note…keep your brand work up to date. You have to do that manually yourself for your collaborations to show up on Fohr Card. I slacked on that for awhile, and I’m currently working on updating it which has been super time consuming. Had I updated it as I completed each collaboration, I would have saved myself a lot of time.

THE OUTFIT

This is a pretty simple basic look. Simple and basic in that there is nothing extra going on. This is how I normally dress in the Summer; assuming I’m leaving the house that is. Trust me, my staying home outfits aren’t something you need to see.

Denim shorts are obviously a Summer staple for me. I have others, but my four pair of denim shorts in very stages of distressing and various washes, are the ones I pull out over and over again. I do try to mix up the style of tops as well as the footwear that I pair with them. This lace tank top is one of those pieces that I love because it’s easy to wear, but the lace makes it special. There’s just something about lace and denim together that I really love. I think it’s the juxtaposition of the pretty feminine lace and the toughness of the distressed denim that gets to me.

Because it was on the cooler side the day I wore this, and maybe because I’m currently obsessed with them, I chose my Birkenstock boots over sandals. The cooler temperature is also the reason behind the open weave cardigan. The open weave makes it perfect for those days when it’s cool, but not full-on cold. It’s also the perfect choice if you’re going from warm outside to chilly air conditioning inside. And when you don’t need the top layer, one of the easiest ways to add a casual cool vibe is to tie your sweater (or a button down) around your hips.

THE TIP

On Monday, I gave you a few tips for transitional dressing on those Summer days that are having an identity crisis. The footwear you choose is another way to seamlessly blend Summer and Fall. If it’s cooler outside, instead of the pants/sandals combo I wore Monday, go with shorts, but add ankle boots in place of the sandals. It’s the perfect mix of seasons.

THE LINK UPS

Check out the weekly link ups I participate in for even more fashion and style ideas…

Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan. Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan. Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan. Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan. Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.Lace tank top, Birkenstock boots, denim shorts and loose knit cardigan.

Top: JCPenney (Similar);  Sweater: Target (Similar);  Shorts: Old Navy (Similar);  Boots: Birkenstock via 6p.m.

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19 Comments

  1. 08.17.2017 / 2:21 pm

    Thank you for letting me know about Fohr Card. But seeing your media kit is a bit depressing for me😂😂😂😂
    Nancy recently posted…THE BAD BUY BOOK: SANDALSMy Profile

  2. 08.17.2017 / 2:54 pm

    You are brilliant Debbie!! I signed up for Fohr Card awhile ago, and I even listen to the videos every week. But I didn’t even realize I could download the media kit….how did I miss that?
    And I love the ankle boots with the shorts—besides wearing them with skirts, it’s my newest fave!!
    XOXO
    Jodie
    http://www.jtouchofstyle.com
    Jodie filogomo recently posted…Another Option with Camo is our Beloved DenimMy Profile

  3. 08.17.2017 / 3:39 pm

    Fohr Card is indeed a great resource. And thanks for the reminder to update my brand work; I have some serious work to do as well…

    I love your outfit! Such a pretty top!
    Andrea@WellnessNotes recently posted…Where to Find Outfit InspirationsMy Profile

  4. 08.17.2017 / 4:56 pm

    I love boots with shorts, it’s such a great look!

    Thank you for sharing this important information. I absolutely want to earn a little money and it’s so hard to know what to do first. I have been telling my husband I need to get a new design for my blog and some professional pictures before anyone would ever work with me. I’m also terrible about social media, I feel like I have nothing to say beyond, “hey look at my outfit” so I rarely post anything. Honestly I have a lot of work to do. I so appreciate this information.
    xo,
    Kellyann
    Kellyann recently posted…Magenta FlameMy Profile

    • 08.22.2017 / 9:46 am

      II suggest Pipdig for a new website design. They are super reasonably priced, have so many beautiful options and will even install it for you. The nice thing is, you can customize everything…colors, layout, literally everything using their templates. And if you have technical questions, they are super helpful and quick to respond. Scroll to the very bottom of my page and click on “theme created by Pipdig” and it will take you to their page. 🙂
      debbies recently posted…Plaid Tank Top & Chambray Joggers: Solar Eclipse DayMy Profile

  5. 08.17.2017 / 10:32 pm

    Wow! This is really great. My numbers are super small, but that is such a great tool! Thank you so much for sharing!

    I also really like your lace top. You have styled a great end of summer outfit. Thanks for joining the Thursday Moda link up!

    Mary
    https://www.themarycurator.com/

  6. 08.17.2017 / 11:06 pm

    Looks good, Debbie! You know how to do casual stamped with style.

  7. 08.18.2017 / 12:16 am

    Thanks for the info, friend! You look fabulous in your beautiful lace top and I love it styled with the denim shorts and booties.
    Jennie recently posted…Say What You Need To SayMy Profile

  8. 08.18.2017 / 8:20 am

    Debbie,

    Your simple styled summer outfit is great!
    I always look forward to seeing what you’re wearing.

    I signed up with Fohr card in December and also enjoy watching ” A drink with James” on Youtube.
    He has a lot of great insights even for us little people.
    He isn’t a fan of giveaways( fast way to gain followers and lose them quickly after the giveaway ends. limit the giveaways to 4 times a year vs. every month. He thinks we look desperate.)
    Or posting on Insta Stories opening up the boxes of the clothes you receive for free from brands. It may look bad to your followers that you keep getting free stuff.
    Food for thought….
    ROBIN LAMONTE recently posted…Seine River Cruise: Normandy BeachMy Profile

  9. 08.18.2017 / 12:00 pm

    I’m not into promoting other brands as I have my own Etsy shops to consider but I do get a few offers now and then to promote vintage brands. The latest one was really cheeky! They wanted me to write a review for them without having a product. Yes, they were going to pay me but I’m not interested in promoting a brand that I haven’t purchased before or received product from. How can I form and honest opinion. Ridiculous!

    bisous
    Suzanne
    Suzanne recently posted…Timeless Vintage At Any AgeMy Profile

  10. 08.18.2017 / 8:32 pm

    Great post! And I love the boots! Super cute! I am going to check out the Fohr card, I’ve never heard of it before!

  11. 08.22.2017 / 11:51 am

    Thanks for the tips Debbie… there’s much I can learn from you I’m sure! And that lace top and the bootees are genius! Mwah 💋 my friend.

  12. 08.22.2017 / 11:42 pm

    Wow, thanks for the great info. I am learning this business the hard way!! Ugh. Great resource–that is very kind of you to share with us beginners. I’m a little afraid to see my sad little numbers if I do sign up! Well, I am starting to see a bit of growth, so will keep at it. It is super fun and I have learned so much! Again, thanks for the tip.